Fischer Moves to Jason Summerfield as Rab Reid Retires

 Fischer have announced that Jason Summerfield from Syndicate Brand Partnerships will take over the management of Fischer Sports winter division in the UK and Ireland commencing 1st December 2021. Jason will take over from Rab Reid of Thin Ice Sports who is retiring from his current role. Jason Summerfield has been responsible for managing and developing winter brands at an international level for the last 18 years, so we are excited to welcome Jason to our Fischer family and look forward to working closely with him to continue to develop Fischer in the UK and Ireland. Karl Hartinger (International Sales Manager Fisher Sports) stated: "We are glad to have Jason Summerfield on board. He has an excellent knowledge of the market and many years of experience in the winter sports business. He will ensure a smooth transition of the Fischer business from Rab Reid. Rab has been working for Fischer for more than 17 years and developed the Fischer brand to a competent and reliable partner for the trade in the UK. We would like to thank him for his strong efforts for the Fischer brand." Jason Summerfield (Owner Syndicate Brand Partnerships) commented: "Working with Fischer has been an ambition of mine for many years, as one of the world largest and still independently owned ski brands Fischer give me the opportunity to sustainable develop an already well loved and recognised brand in the UK.  I would also like to thank Rab for his support and wish him all the very best in his retirement, I will be leaving Black Crows in December but up to that date will be supporting customer as their new stock arrives and will joining Fischer on the 1st December".