50 Years of Innovation
Global leader in insoles and advanced foot solutions Sidas, is celebrating its 50th anniversary next year. Since its founding in 1975, the brand has been dedicated to enhancing athletic performance, comfort, and injury prevention across a variety of sports whilst remaining prominent in the winter sports field. In recognition of this milestone, Sidas has planned two special events, inviting retailers, partners, and longtime supporters of the brand to join the celebrations.
The festivities will kick off at Slide & OTS Winter 2025 in Telford, where Sidas will host social drinks at their booth Tuesday evening after the show closes. This gathering offers a chance for attendees to toast the company’s half-century legacy and gain insight into Sidas’ upcoming innovations and partnerships. Following Slide, the celebration will continue at the SIGB, La Clusaz Snow Test with special edition custom insoles being available, Steve’s famous cheese board and some drinks. There, participants can experience the latest Sidas products on the slopes, with the Sidas team available to help the boot brands and testers find their boot solutions.
FWT Partnership
Adding to the excitement, Sidas is also thrilled to announce a new partnership for its Therm-ic brand with the Freeride World Tour. Therm-ic, known for its high-performance thermo-regulation solutions in outdoor and winter sports, will benefit from this collaboration by expanding its product reach and consumer awareness of the brand
“These celebrations are not just about marking 50 years; they’re about fuelling our future with our retail partners who share our commitment to quality, innovation and the best customer service,” said Martin Driscoll, UK sales director. “We’re excited about the new opportunities our partnership with the Freeride World Tour brings for Therm-ic, allowing us to continue supporting athletes, adventurers, and importantly, consumers in cold environments.”
Sidas invites all partners, retailers, and industry insiders to join in celebrating 50 years of excellence and the exciting road ahead for both Sidas and Therm-ic. Bookings can be made to meet with the team at Sidas UK for the duration of Slide here
