Founded in Norway in 1946, Odlo today celebrates over 77 years of innovation. Its founder, Odd Roar Lofterød, a passionate sportsman and visionary, had a motto: "Always make sure you're one step ahead." This slogan perfectly reflects the values of the brand, which quickly established itself as the leader in technical and thermal underwear. In 1986, ODLO created the three-layer system. The ODLO brand has grown to offer durable technical clothing for all types of sporting activities (Outdoor, Nordic, Running, Cycling.)