The Nidecker Group is home to the most innovative and inspirational action sports brands: Nidecker, Yes., Jones, Now, Flow. We create, operate, and accelerate industry-leading brands internationally with one goal: to inspire and enable athletes to lead the progression of their sport.

​Founded in 1887 in the Swiss Alps and one hundred percent family owned, every generation has been fuelled by a passion for innovation and action sports.  Our highly successful brands have played an integral role in the evolution of every industry in which we’ve been involved for over five generations.