AULP is a Savoyard brand, deriving its name directly from the Savoyard dialect: "aulp," meaning high-altitude pasture or alpine pasture. Established in 2017 in Haute-Savoie, this brand has made a name for itself with a strong Savoyard DNA, offering well-designed and high-quality products at affordable prices. AULP is a brand founded by enthusiasts of their native land: the Alps. The mountains are a way of life.

AULP is a brand built on core values: creativity and family. Like the chamois it represents, the brand explores every segment of mountain clothing to offer a range that adapts to your needs.