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‘Go UK, Buy UK’ campaign aims to encourage British skiers and snowboarders to buy kit on home soil


‘Go UK, Buy UK’, is a campaign encouraging British skiers and snowboarders to buy their kit and equipment in the UK has been launched by Snowsports Industries of Great Britain (SIGB).

The Go UK, Buy UK campaign is aimed at raising awareness of the benefits associated with buying in-store or online from a UK snowsports retailer, and specifically retailers who are members of SIGB.

Whilst price is a key driver for many purchasers, there is more than just the cost to consider when buying snowsport equipment and clothing, especially as some foreign websites mask their physical location, giving the impression of being UK based.

Why buy in Britain?

1. Sound, clear advice
Buying from UK specialist retailer, especially a member of SIGB, will also ensure you are offered a high level of service and advice. Being able to see, hold and try on kit, especially ski and snowboard hardware and outerwear has no substitute.

2. Comfort and performance
Getting good fitting boots in particular can be a deal breaker in terms of how much you enjoy your skiing or snowboarding holiday. Renting boots can more often than not be a painful gamble, and there really is no substitute to having your own pair. Getting your boots professionally fitted in the UK by an expert who speaks your language and can analyse your feet and the fit of the boots is a vital part of being ready for a snowsports trip.

3. Worry-free warranty
Buying from a UK retailer, customers will avoid potential warranty or customs issues. Warranty claims should be handled by the seller, so any complaint or return is a lot easier when dealing with a UK retailer. Correct binding fitting and adjustment is also important in terms of warranty validity.

4. After sales support
Follow up after-sales, whether it’s boot-fitting adjustments, repairs or maintenance is an important part of any UK specialist shop’s reputation and service standard. Buying at home gives confidence in terms of on-going support.

5. Support the sport
The campaign encourages British skiers and snowboarders to buy in the UK to support the British snowsports industry. British athletes, who did so well in the Sochi Winter Olympics, are helped by a supportive, active trade. The UK snowsport trade has invested over £1.2 million to promote skiing and snowboarding at all levels in the past 20 years.

To support the campaign and ensure you are Buying British, find your nearest SIGB retailer by visiting

Share the Go UK Buy UK message on social media:

The SIGB is an organisation that re-invests any profits (from the organisation of Slide) to support its members and, when funds permit, to create programmes to encourage participation in skiing and snowboarding. In the past, SIGB has created or supported both consumer-focussed campaigns to encourage participation in skiing and snowboarding and trade campaigns to drive footfall to and support its members:

In Summer 2013, it launched an initiative to focus public attention on skiing and snowboarding in the build up to the Sochi Winter Olympics and beyond, by appointing a media office, Betony Garner working for Expedient Marketing and PR. The role also involves acting as the PR officer for Snowsport England’s Go Ski Go Board campaign and the ‘Slide to Sochi’ roadshow.

Slide2Sochi roadshows took place in conjunction with 23 indoor and artificial ski slopes throughout the autumn and winter in a bid to inspire more people to engage with the sport and involve demonstrations, fun competitions, giveaways, stalls, some taster sessions.

Keep in touch with the Go Ski Go Board campaign here and follow on facebook for the latest updates.

In Previous years, profits from the tradeshow funded 2 major retail promotions: ‘Fly Free Campaign’ of 2003/04 and the ‘Win a Car’ promotion of 2004/05, aimed at driving traffic to the specialist retail outlets.

Simultaneously, the website (powered by SIGB) became the definitive UK portal for any information on UK skiing and snowboarding, with a searchable database of over 4000 contacts. was supported by the Snowlife booklet which was distributed to hundreds of thousands of consumers via retailers, travel outlets, schools and via both specialist and mainstream magazines. 

In 2005 and 2006, the Snowlife Ride and Slide Schools Tour presented skiing and snowboarding to 15,000 schoolchildren at their own schools and attracted some 3,500 kids to local venues for free lessons. 
Snowlife also co-sponsored the Aim Series – a non-traditional series of skiing and snowboarding competitions which itself has introduced a further 4000 kids to snowsport.

Snowlife Awards – funding was supplied by Snowlife to promote a series of ‘proficiency awards’ delivered by UK ski / snowboard schools on snow and on dry slopes.

In winters 2009, 2010 and 2011, Snowlife supported ‘Freshers Week’, a programme of the Association of Snowsport Countries to offer FREE instruction, lift passes and gear hire for newcomer skiers and snowboarders.

In 2009/2010, SIGB with support from Fall Line, prepared a Boot Campaign tool kit for the winter season for all its retail members. This included artwork to produce posters, adverts and window banners. At the same time SIGB also ran advertisements, highlighting the advantage of getting the right boots to fit.

In 2011 and 2012 SIGB ran adverts promoting member retailers in some of the specialist consumer press.