SIGB Activities

SIGB organises a range of activities for its members and the general promotion of snowsport:

Web Survey

SIGB Web Survey

The SIGB asks the trade to respond to several surveys throughout the year to get a feel for how each season is progressing. The survey is designed to be easy to complete and the aim is to gain an overview of optimism and general feel, rather than hard facts.

Dec 16 Results: Click here

Apr 16 Results: Click here

Dec 15 Results: Click here

Apr 15 Results: Click here

Feb 15 Results: Click here

Dec 14 Results: Click here

Apr 14 Results: Click here

Feb 14 Results: Click here

Dec 13 Results: Click here

Sep 13 Results: Click here

Apr 13 Results: Click here

Feb 13 Results: Click here

Dec 12 Results: Click here

 

Promotional Activities

21/9/15

‘Go UK, Buy UK’ campaign launched to encourage British skiers and snowboarders to buy kit on home soil

SIGB_buyUK_print

‘Go UK, Buy UK’, a new campaign encouraging British skiers and snowboarders to buy their kit and equipment in the UK has been launched by Snowsports Industries of Great Britain (SIGB).

The Go UK, Buy UK campaign is aimed at raising awareness of the benefits associated with buying in-store or online from a UK snowsports retailer, and specifically retailers who are members of SIGB.

Whilst price is a key driver for many purchasers, there is more than just the cost to consider when buying snowsport equipment and clothing, especially as some foreign websites mask their physical location, giving the impression of being UK based.

Why buy in Britain?

1. Sound, clear advice
Buying from UK specialist retailer, especially a member of SIGB, will also ensure you are offered a high level of service and advice. Being able to see, hold and try on kit, especially ski and snowboard hardware and outerwear has no substitute.

2. Comfort and performance
Getting good fitting boots in particular can be a deal breaker in terms of how much you enjoy your skiing or snowboarding holiday. Renting boots can more often than not be a painful gamble, and there really is no substitute to having your own pair. Getting your boots professionally fitted in the UK by an expert who speaks your language and can analyse your feet and the fit of the boots is a vital part of being ready for a snowsports trip.

3. Worry-free warranty
Buying from a UK retailer, customers will avoid potential warranty or customs issues. Warranty claims should be handled by the seller, so any complaint or return is a lot easier when dealing with a UK retailer. Correct binding fitting and adjustment is also important in terms of warranty validity.

4. After sales support
Follow up after-sales, whether it’s boot-fitting adjustments, repairs or maintenance is an important part of any UK specialist shop’s reputation and service standard. Buying at home gives confidence in terms of on-going support.

5. Support the sport
The campaign encourages British skiers and snowboarders to buy in the UK to support the British snowsports industry. British athletes, who did so well in the Sochi Winter Olympics, are helped by a supportive, active trade. The UK snowsport trade has invested over £1.2 million to promote skiing and snowboarding at all levels in the past 20 years.

To support the campaign and ensure you are Buying British, find your nearest SIGB retailer by visiting http://sigb.org.uk/directory/shops

Share the Go UK Buy UK message on social media:
#GoUKBuyUK
@SnowIndGB
www.facebook.com/TheSIGB

Background
The SIGB is an organisation that re-invests any profits (from the organisation of Slide) to support its members and, when funds permit, to create programmes to encourage participation in skiing and snowboarding. In the past, SIGB has created or supported both consumer-focussed campaigns to encourage participation in skiing and snowboarding and trade campaigns to drive footfall to and support its members: > read more

Ski Test

The SIGB Ski Test takes place each year shortly after the Slide tradeshow. Over 120 testers usually attend from the retail and media sectors, testing around 600 pairs of skis and producing over 3,500 individual test results. The Ski Test provides retailers with a great opportunity for on-snow evaluation, staff training and is a key factor in the order-buying process. For the specialist media, it’s a vital opportunity to prepare their equipment reviews for the following season.

See information for SIGB Ski Test 2017

Trade Survey

The annual SIGB trade survey provides an accurate overview of the size of the UK snowsport hardware market and a snapshot of the snowsport trade as a whole. The survey has been taking place annually for over twelve years.

15-16 trade survey headline

Slide

Slide is the annual tradeshow for wintersport activities, owned and controlled by SIGB. Members pay special rates to exhibit at the show and have the ability to influence the future strategy and format of the show at the SIGB AGM, held on the second evening of the show.

24 – 26 January 2017

> visit www.slideuk.co.uk